Our Mission
AIM Media Texas is committed to meeting the information and communication needs of consumers and advertisers in local community markets in Texas through the publication of quality, market-leading, local community publications and digital products.
- We will attract, engage, inform, entertain and retain our readers and viewers.
- We will become and remain an integral part of each community we serve.
- We will deliver innovation, service and value to each of our advertisers.
- We will attract, recruit and retain engaged, customer-focused employees by providing an environment that allows personal and professional growth.
- We will provide a competitive, market-driven return on investment to our owners.
Our Strategy
- We will build and maintain a Company culture based on trust, respect, integrity, commitment to excellence, fairness and open communications.
- We will offer resources to local operating units to pursue growth, quality, innovation and service.
- We will attract and retain strong, talented professional employees through competitive compensation programs while providing an environment that recognizes innovation, customer focus and results.
Our Tactics
- We will adherence to the highest standards of integrity, ethics and business conduct.
- We will focus on comprehensive, credible local news coverage and content, watchdog journalism and setting the civic agenda in each community we serve.
- We will establish local, flexible and entrepreneurial operating units that place an emphasis on simplifying structures and procedures.
- We will pursue growth through the expansion of existing print and digital products supported by creativity, innovation and the development of new products and services.
- We will exercise sound, centralized financial management and fiscal responsibility.
- We will be committed to internal capital investments and new technologies to improve quality, efficiency and market leadership.
- We will be committed to a continuous process of strategic planning, adaptation and improvement.